by Don Williams | Jul 31, 2026 | Bourbon Information, Bourbon Personalities, Bourbon review, Bourbon value, Cask Strength, Unique Bottles
It seems like every few months another celebrity announces a new bourbon brand. Some are deeply involved in creating their whiskey, while others simply lend their name to the label. As bourbon has become more popular over the last two decades, it has also become an...
by Don Williams | Jul 24, 2026 | Bourbon basics, Bourbon Information, Bourbon Personalities, Bourbon Travel, Bourbon value, What's New at Charlie's
One of the greatest rewards of my bourbon journey has been the people. Over the years, I have made lifelong friends, met legendary distillers, and experienced moments of bourbon history that I never imagined possible. Thankfully, those positive experiences far...
by Don Williams | Jan 23, 2026 | Bourbon history, Bourbon Information, Bourbon Personalities
Bourbon has always been more than a spirit. It’s been a companion. A comfort. At times, a necessity. From muddy encampments in the Revolutionary War to factory floors humming during World War II, American whiskey has marched alongside the United States military in...
by Don Williams | Jan 16, 2026 | Bourbon basics, Bourbon history, Bourbon Information, Bourbon Personalities, Whisky history
Truth, Hype, and the Cost of Bad Information Bourbon has always been built on stories. Some of them are true. Some of them are exaggerated. And lately, far too many of them are simply wrong. Spend a few minutes scrolling social media, and you’ll see it—confident...
by Don Williams | Nov 21, 2025 | American History, Bourbon history, Bourbon Personalities, Bourbon Trivia, History, Kentucky
The Oldest Names in Bourbon: Separating History From Myth Every bourbon drinker has heard the claims.“Est. 1780.”“Since 1810.”“America’s oldest continuously produced bourbon.” Walk down any Kentucky rickhouse and you’ll see age-old names proudly stamped on barrels,...
by Don Williams | Oct 3, 2025 | Bourbon Personalities, Bourbon review, Whiskey, Whiskey product review
A Family Project Rooted in Legacy The Little Book series has become Freddie Noe’s creative laboratory—an annual release that allows him to explore whiskey in ways the Beam name has rarely done before. The nickname “Little Book” was given to Freddie by his grandfather,...
